North East 250

Brand

North East 250

Scope

Branding, Web Design, Launch PR, Social media

Tags

Summary

Launching the ultimate road trip to the heart of Scotland

The Design Hub launched the North East 250, a new tourist route that would cover Speyside, the Cairngorms, Royal Deeside, Aberdeen, the East Coast and the Moray Firth Coast.

For the launch, the Design Hub undertook:

  • Creation of brand identity and website
  • Launch media relations, including creation of a video press release
  • Social media activity (Facebook, Twitter and Instagram)

Activity delivered the following results:

  • 400,000 hits to the website on launch day
  • Media coverage in Good Morning Britain (Scottish News), STV News, BBC Radio Scotland, Moray Firth Radio, BBC Alba, BBC News Online, The Scotsman, The Herald and many more
  • 1,361 Facebook likes on launch day